Our culture of sustainability celebrates meaning and impact

Sustainability is at the heart of everything we do. We are committed to creating a positive impact on the environment and our local ecosystem.

Sustainability is for us a way of life, through which we aspire, together with our coworkers, customers and partners, to create a better future through responsible choices and conscious actions on a daily basis.

We co-create impactful life experiences with our customers, inviting them to adopt sustainable practices that benefit the environment and their communities.


Sustainability is at the heart of everything we do. We are committed to respecting the environment and protecting our resources to leave a positive impact on the planet. We are continuously developing new solutions with our suppliers and partners to reduce our carbon footprint.

Reducing plastic use

We are committed to reducing single-use plastics in our guests' experience and beyond. Our hotels are taking steps to reduce plastic waste, including eliminating plastic water bottles and installing refillable bathroom accessories.

This is just the beginning of the adventure, but our goal is to eliminate +1/2 million plastic bottles by bottling our own water and +2 million bottles from in-room amenities by the end of 2023.

Conserving water and reducing our carbon footprint every day

At The View, we are implementing solutions to optimize energy and water consumption in our hotels to manage our operations more responsibly.

This involves investing in renewable energy infrastructures in our hotels to support our operations with a more sustainable energy mix. But it also involves raising awareness among our customers, who are co-creators of the sustainable experience, of the need to make choices that minimize water and energy consumption (linen management, etc.).

Growing organic herbs in our hotels

The herbs and aromatic plants used in our cocktails are grown on site in an environmentally-friendly way, without the use of fertilizers or chemical additives.

These herbs are picked at the minute for optimal fragrance and taste, and also to combat food waste.


We are socially responsible and open to local know-how and talents. We value inclusion, talent, and local products.

At The View, we celebrate the authentic and elegant Moroccan hospitality. Deeply rooted in the local culture, our hotels pay tribute to the chic Moroccan craftsmanship. Sustainability is inherent in our brand's DNA, where connecting with local communities is at the heart of everything we do and offer.

Our experiences bring to life our ancestral rituals, showcasing local know-how and Moroccan terroir products, thanks to our local partners and suppliers. We prioritize buying local and working with local artisans, cooperatives, and businesses that are themselves responsible and authentic in each of the cities where we operate.